About us - the face behind Flannel

Dried flowers are so much more than they ever used to be. While in the past it was limited to the more conventional and classic dried flowers, we have now evolved to beautiful dahlias, water lilies, anthuriums, ferns... and the sky is the limit. With a passion for fresh flowers, I can now bring a similar style to life with flowers that do retain their beauty and don't immediately end up in the bin after a celebration.

Fresh flowers are beautiful, but it didn't feel right to see such a labor-intensive and expensive product wither so quickly.

Who is Annelies?
Married to Wouter, daughter Sézan since 2024, and two sweet British Shorthair cats, Sushi & Fitou, who bring life to the house. Moved from Mechelen to the quiet, green Heist-op-den-Berg. Passionate about stories, nature and hiking, entrepreneurship, reading and drinking coffee, the sun. If she's not among the flowers, you'll find her at Lily Mechelen among the pretty clothes.
Why Flannel?
Ever since she was fifteen, she has been among fresh flowers weekly, and that wonderful student job unplanned changed her life. In a previous life, she ran her own breakfast bar in the centre of Mechelen. In a next life, she will be a full-time artist. But for now, she prefers to work with flowers. With the revival of dried flowers, she developed a passion for working with flowers that can preserve their natural beauty for a long time.

Vrouw die een moderne bloemenkrans in de vorm van een halve maan met droogbloemen zoals pampas en eikenblad in bruine en beige tinten met een lint aan haar schouders heeft hangen

My mission?

Not everyone wants to spend a large budget on flowers for their wedding, and not every event florist has room for smaller projects. With Flannel, I can still provide high-end flowers on a smaller scale and, not unimportantly, create a bridal bouquet that can exceed all expectations.

With Flannel, I hope to always go a step further in creating bridal bouquets that feel and look very luxurious and modern, as if they were made with fresh flowers. A true showpiece that can later find a place in the home as a memento of a very special celebration that often passed by very quickly.

Each assignment requires a personal approach

Being able to make something custom for someone's wedding party is very special to me. Being able to make a lush bridal bouquet is of course fantastic, but creating a unique hairpin for a bride is at least an equally fun challenge because I've always had a love for detailed work.

With every assignment I try to get a good feel for the vibe and feeling people are looking for and then translate it into flowers that suit the person in question, always with a touch of FLANNEL of course.